Dr Hussain of Saving Faces approached us having had many different companies looking after his site. His existing website had been done some years ago having successive rewrites for Search Engine Optimisation. This had left some of the content difficult to read. They were using “landing pages” not connected to the website, with little information about what was on offer.
The practice had an established brand, and already provided excellent service, our job was to showcase this. Utilising the existing branding we refreshed the website, introducing some additional colours to warm it up. Each of the treatment pages gives details, pricing and FAQ’s related to that type of service. This allows potential clients to understand what is on offer and make an informed choice readily, without having to visit multiple pages.
By monitoring how people use the site, and testing different approaches (split testing), we’re able to optimise the site over time. Take a look at where we’re up to at https://saving-faces.co.uk.